Welcome to Prime Sports and Fitness, your trusted destination for premium sports gear, fitness equipment, and expert services. Established in 1999, Prime Sports carries forward a legacy of excellence that dates back to 1945 through Shekher and Co., a name synonymous with quality and trust in the sporting industry.

Our mission is to equip every athlete, coach, and sports enthusiast with the finest gear to enhance performance and push boundaries. Whether it’s badminton, cricket, football, basketball, tennis, or any other sport, we provide top-tier products from leading brands to cater to every need.

With a strong distribution network and a commitment to innovation, we are dedicated to serving customers across India and international markets. Our secure online shopping experience, exclusive deals for professionals, and cutting-edge sports technology ensure that athletes everywhere have access to the best equipment.

We are more than just a store—we are a partner in your sporting journey. Whether you’re a beginner or a seasoned pro, Prime Sports and Fitness is here to support you every step of the way.

Join us as we continue our journey of promoting fitness, fostering community, and inspiring greatness.
Gear Up for Greatness with Prime Sports and Fitness!